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general goal | Through this comprehensive training course presented, a variety of important marketing concepts will be introduced, which will give the participant solid knowledge on basic marketing topics such as planning, marketing audit, communications, marketing research, and finally e-marketing. This course is important for all professionals who want to benefit from the areas of marketing for the first time or want to renew their knowledge in it. |
subsidiary goals |
case studies: Best practices, tools and models for implementing an effective marketing and sales management system |
Course themes |
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