effective marketing

general goal Through this comprehensive training course presented, a variety of important marketing concepts will be introduced, which will give the participant solid knowledge on basic marketing topics such as planning, marketing audit, communications, marketing research, and finally e-marketing. This course is important for all professionals who want to benefit from the areas of marketing for the first time or want to renew their knowledge in it.
subsidiary goals
  • Carrying out marketing audit and analysis to make a better study on the macro and micro environments
  • Develop strategies, initiatives and programs to build and maintain a competitive advantage in the market
  • Apply planning and implementation of modern marketing strategies to enhance institutional results

case studies: Best practices, tools and models for implementing an effective marketing and sales management system

Course themes
  • Marketing definition and management
  • An overview of the development of marketing concepts
  • Effective marketing mix
  • Consumer behavior and the psychology of buying
  • Managing marketing efforts
  • marketing environment
  • Market analysis tools
  • SWOT
  • TWOS
  • PESTL
  • Porter analysis
  • Customer analysis
  • Marketing planning
  • Effective marketing communications
  • Promotional campaigns
  • Concept
  • Objectives
  • steps
  • Evaluation of promotional campaigns
  • Promotional mix strategies