The art of selling

general goal In fiercely competitive markets, In which the awareness and nature of customers increases, the sales process becomes more difficult, It requires sales officials to be equipped with basic and specialized skills that enable them to deal in those markets and with these customers. During this course, you will not only learn the basics of the sales process, Rather, you will master an integrated set of competencies that qualify you to achieve your sales goals at the highest levels of effectiveness and efficiency.
subsidiary goals
  • Updating and developing their information on the nature, importance, stages and foundations of the sales process.
  • Effective negotiation during the sales process to reach agreements and end profitable deals for both parties.
  • Presenting effective sales and promotional offers to different types of customers.
  • Effective management of clients’ current accounts to ensure the sustainability of the profitable relationship between the two parties.
  • Use the appropriate tools to convince customers and deal with the psychology of purchase.
Course themes
  • What is the sales process and its relationship to marketing?
  • Stages of the sales process.
  • Indispensable competencies for sales officials.
  • The modern role of the consultant salesman.
  • Basic rules for the professionalization of the sales process.
  • Real understanding of selling creativity.
  • Classification of the advantages of the products and services offered.
  • The nature and importance of sales offers.
  • The basis for presenting attractive sales offers.
  • How to get the customer’s attention.
  • The art of building a first impression for salespeople.
  • Types of customers during sales presentations.
  • Understanding and using body language during the sales process.
  • Customer psychology.
  • Types of buying behaviors of customers.
  • The psychology of purchasing new products and services.
  • Basic principles of persuasion.
  • Steps to convince clients.
  • Strategies for dealing with objections